DB Squared

Marketing Director, DB Squared, Inc., 2013-2017

When I was hired by DB Squared, Inc. in 2013 as their first ever marketing “person,” their website had never produced a single lead even though it was 5 years old.

I re-wrote the existing web content for SEO over my first two months there, and within 2 months the website began producing SQL that converted (my boss was thrilled!)

When I started in 2013, the company was spending over $5,000 on AdWords. You can see that it produced 10,000 site visitors; however, not one of these visits produced a qualified lead! By 2015, we reduced SEM spend to about $1,000 per month, mainly for remarketing purposes, and relied on organic search traffic for lead generation.

Each year I prepped a report for the board which demonstrated the success of our content marketing approach. The chart below, from year-ending 2015, clearly demonstrates the gains made in organic search traffic.

I served as marketing director from 2013 – 2017, during which time their main book of business increased nearly 60%. The company became attractive as an acquisition and was sold to a competitor in 2017.

My work included:

• complete website redesign (2x), one in Kentico and the second as migration to WordPress
• lead generation
• email marketing, email automation, drip campaigns
• social media
• SEM | Google AdWords
• SEO copywriting
• graphic design
• keyword research
• analytics and reporting
• competitive analysis
• brochures and sale sheets