CV | Resume | Portfolio
Co-Founder, President at
The Marketing Desks
CMO/Fractional CMO,
Content Marketing,
Growth Marketer,
Coaching, Public Speaking
big picture thinking, planning, design, hands-on implementation
highly evolved administrative, analytical, and problem solving skills
most experience in B2B SMB marketing and operations
building a marketing department from the ground up
designing, building, and managing websites that generate leads
research, planning, analysis
storytelling, writing, graphic design
SEO content marketing, content planning, calendaring, execution
human resources management
interviewing and on-boarding
coaching, training
public speaking
Adobe Creative Suite
MS Office
WordPress
Squarespace
SEO copywriting
content editing
ecommerce
email marketing
social media
branding
catalog layout/design
magazine layout/design
graphic design (print+digital)
competitive eval
press releases
catalogs, digital catalogs
webinars, podcasts
tradeshows, event marketing
resumes (print+digital)
various CMS, CRM
Google Analytics,
Webmaster Tools,
SEMRush
self-publishing
as seen on:
Skyword, Contently,
Kabbage, My Salon Suite,
MarketingSherpa
NBC News
Have words, will travel!
I am comfortable speaking to groups of any size on any topic related to my expertise. I have conducted and facilitated strategic planning and branding workshops that have transformed organizations. I have ready-to-go workshops and trainings for a variety of audiences:
In the unforgettable words of Ferris Buehler, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
There are many professional projects and accomplishments I reflect on with satisfaction; here are a few of my favorites.
(toggle open for details)
2004 - now - content marketing
I have written thousands of pieces of content (long and short-form blog posts, website and landing pages, eBooks, infographics, white papers, corporate reports, company manuals and handbooks, menus, business plans, marketing plans, strategic long range plans, resumes, social media profiles, service and product descriptions, and more) for a wide variety of audiences, including:
2016 - now - president, the marketing desks
2016 – present
founder/co-owner and president of The Marketing Desks – https://marketingdesks.com
Transitioned from freelance sole proprietor to founder / co-owner of The Marketing Desks with the addition of two business partners (September 2016). See portfolio of work above.
Offering: A la carte or complete marketing solutions
2013 - 2017 - marketing manager, DB Squared
2013 – 2017
marketing director, DB Squared Inc.
B2B – Complete oversight, direction and creative for all company marketing strategy, website, blog, SEO/SEM/PPC, press releases, social, email, print and event marketing.
2011-2013, 2016 - now - sales/marketing dir., Soundbuilt Homes
2011-2013 (employee), 2016 – 2021 (agency)
marketing and sales direction, Soundbuilt Homes – see portfolio page
Responsible for all corporate marketing plus oversight of site agents for multi-community regional new home builder including plats from 1 to 200+ lots. Regularly visited communities, produced hot lists for agent and site superintendent follow up, made design choices for home sites, home plans layout, staging, etc. Managed budget and outside vendors.
Optimized website and used an aggressive content marketing approach to move multiple site community pages from no ranking to ranking in top 3 pages of Google search results; 207% year over year increase in web traffic in 2012, 128% year over year increase again in 2013. Launched blog (additional 60,000 blog visits in 2 years) and social media marketing.
Revitalized sales management, facilitated on-going site agent training, planned and led direct to consumer and direct to realtor communications and events programs. Made interior design choices for model homes, spec homes and 2013 production specifications.
Initiated PR campaign for 2013 House for Hope project with MBA Pierce County.
2007-2012 - sole proprietor, be inpulse marketing
2007 – 2012
independent consultant, owner, be inpulse Marketing
Led numerous marketing seminars and workshops for small and large groups
2007-2011: B2B – Multi-State, Multi-Store Luxury Market Distributors (east coast and west coast based distributors)
Primary marketing professional for two (2) mid-size B2B salon product distributors, including:
2006-2011: All print and website marketing plus packaging design for national salon and spa products manufacturer, approximately 16 pages of print flyers and brochures/month.
2008-2009: Conducted Branding Workshop for Kestrel Vintner’s management team (Kestrel wines plus Lady in Red and White brands) which ultimately resulted in new website and wine label design; rebuilt website under emergency conditions; launched corporate email and social media marketing, completed multiple print marketing and collateral development projects.
Plus Consulting and Marketing Projects for Multiple Clients (Salon-Spa, Dental, Retail, Artisans, Transportation, Churches, and pro bono projects)
2004 - 2007 - marketing director, Salon Services & Supplies
2004 – 2007
marketing director, Salon Services and Supplies
B2B – Design and layout for 20-page catalog 6-7x per annum for use by 30-person, multi-state sales force.
Reduced corporate expenses by $42k by learning and taking over catalog design and layout.
Maintained corporate website, built and maintained intranet site for support of direct sales consultants.
Launched email and social marketing.
Direct support to both President and VP including recruiting, hiring and training of direct sales force and operations staff.
2002 - 2004 - HR director, South Sound Christian Schools
2002 – 2004
human resources director, South Sound Christian Schools
(formerly known as Tacoma Baptist Schools)
All HR, benefits administration, external and internal customer communications. Organized and facilitated staff meetings and retreats.
Key role in schools’ most profitable annual auction, which grossed over $100k for the first (and only) time. Built schools’ first website and launched email marketing.
Led multi-campus re-accreditation. Student recruiting events, job fairs, open house events, and industry trade shows.
Facilitated long range strategic planning retreats including research, facilitation, business plan and post-retreat report to constituents; resulting in acquisition of second campus location and expansion of school district by 30%.
1996-2001 – Stay at home mom
1996-2001 – Stay at home mom
1993 - 1996 – HR director, Covenant Shores Retirement Community
1993 – 1996
human resources director, Covenant Shores Retirement Community
Responsible for campus HR/benefits administration and internal and external communications of 300+ resident retirement community.
Assisted with growth management; campus added 91 unit apartment building and planned skilled nursing facility.
Successfully led and facilitated first-ever national accreditation of campus.
1990 - 1992 - HR coordinator, Flexfab Inc.
1990 – 1992 – HR coordinator, Flexfab, Inc.
Reporting directly to the HR Director, assisted in all human resources activities for Flexfab, Inc., a multi-state, multi-facility manufacturer with more than 500 employees of parts for aerospace, transportation, utilities, and other industries.
Lobbied for Smartware (preceded Microsoft Office products) and completely digitized human resource records for the first time in this company’s history. Significantly reduced reporting time and created efficiencies.
Coordinated the company’s Continuous Improvement program.
Provided direct administrative support to HR Director and Health and Safety Director. Key member of workers safety committee.
volunteer work and charitable interests
volunteer work and charitable interests
The Big Give 2012, 2013, 2014 – the largest volunteerism project in Pierce County
volunteer/Committee Member Enumclaw-White River RMEF Annual Dinner Auctions; 2008-2014
Member, Federal Way Chorale 2004,2006
non profit board member, Open Life
vocalist, keyboards / music team
Open Life Church 2011-2018
Edgewood Bible Church 2002-2006
Faith Baptist 1992-2002
First Baptist 1989-1992
1990-1992: (Completed) Management of Human Resources, Spring Arbor University, Grand Rapids MI
1986-1988: Business/Marketing Emphasis, Cornerstone University, Grand Rapids MI
Seattle-Tacoma
