Soundbuilt Homes

Sales and Marketing Manager, Soundbuilt Homes
2011- 2013, and 2016 – present –

I was initially hired by Soundbuilt Homes as their sales and marketing manager (2011 – 2013). During that time I re-wrote their web copy for SEO and earned the respect and trust of peers who I overheard remark: “We don’t know how she does it, but she puts stuff on the website, and the homes sell.”

The position I held there re-opened twice after I left for other opportunities. The second time it re-emerged was right after my agency expanded. We successfully lobbied to serve as SBH’s outsourced marketing and sales management team.

Within the first month I had to rebuild the Soundbuilt Homes website in WordPress on an emergency basis due to shortcomings of their previous provider. We have continued to manage the website as well as providing overall sales and marketing management, including oversight of more than a dozen listing / site agents.

Initially I took the lead on this account while I trained one of my business partners in how to manage sales and marketing for this client. Once he was up to speed, I stepped away from day to day management but continued to work on the website, design logos for new home communities, and other tasks as needed.

My work included:

• complete website redesign in WordPress
• lead generation
• email marketing, email automation, drip campaigns (ZOHO)
• social media
• SEO copywriting
• logo and graphic design
• brochures and sale sheets
• keyword research
• analytics and reporting
• competitive analysis
• new home community marketing, branding, home features and finishes, etc.