The Marketing Desks

President, The Marketing Desks – 2016 – now

After working as a sometimes part-time and sometimes full-time freelancer from 2007 – 2016, I was thrilled when my son and daughter-in-law asked to form a partnership.

We established The Marketing Desks in 2016, adding their business videography and photography as well as general marketing and sales skills to the offerings.

I continue to specialize in general marketing and branding as a consultant, and work largely on website design / redesign, graphic design, SEO copywriting, email and social media marketing, and other digital marketing projects.

My work includes:

• client account management
• strategic planning and hands-on implementation
• WordPress and Squarespace web design
• lead generation
• email marketing, email automation, drip campaigns
• social media
• keyword research
• analytics and reporting
• competitive analysis
• graphic design (print and digital)
• self-publishing books and calendars on Amazon and Kindle
• a prolific amount of SEO copywriting – and generally
• geeking out on content marketing

I have also continued to publish small business marketing calendars, mainly for the professional beauty industry. Titles have included:

2015 – Marketing Ideas Your Mom Would Hate
2014 – From Beginning to End
2013 – 12 Ways to Cheat at Marketing
2012 – Little White Marketing Lies

salon and spa marketing calendars
2021 – Salon Marketing Calendar
2019 – Salon Marketing Calendar
2018 – Salon Marketing Calendar
2016 – Clients Rule (Salon Marketing Calendar)
2015 – Making the Cut (Salon Marketing Calendar)
2014 – By the Numbers (Salon Marketing Calendar)
2013 – The Art of Attraction (Salon Marketing Calendar)
2012 – 12 Months of Marketing for Salon and Spa
2012 – The One to Watch (Independent Beauty Pros)
2011 – 12 Months of Marketing for Salon and Spa
2009 – Salon and Spa Marketing Calendar

marketing calendars / other
2015 Real Estate Marketing Calendar: Own It
2013 Marketing Calendar for Dental Practices: Word of Mouth
2013 Marketing Calendar for Restaurants: Marketing Bites

books
365 Days of Marketing (Book)
Little White Marketing Lies (Book)
Make Over Your Marketing (for Salon and Spa) (Book)
12 Months of Marketing for Salon and Spa (Book)