portfolio - corsa finance

Corsa Finance

Fractional CMO, Corsa Finance – 2018 – now

portfolio - corsa financeCorsa Finance is a B2B financing company specializing in invoice factoring and real estate commission advances. I was hired to design, write, and publish their website specifically because of the quality of my work at DB Squared, through a personal referral from the company’s COO.

The Corsa Finance website quickly began to rank for important search terms and produce leads. This site currently has 1st page of Google rankings for search terms like: factoring real estate commission, temp employment factoring, zulily factoring, real estate commission factoring, factoring for wineries, amazon factoring, temp staffing factoring – and many more!

My work included:

  • complete website design in WordPress
  • lead generation
  • keyword research
  • analytics and reporting
  • competitive analysis
  • social media
  • SEO copywriting
  • graphic design
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portfolio - soundbuilt homes

Soundbuilt Homes

Sales and Marketing Manager, Soundbuilt Homes
2011- 2013, and 2016 – present –

portfolio - soundbuilt homesI was initially hired by Soundbuilt Homes as their sales and marketing manager (2011 – 2013). During that time I re-wrote their web copy for SEO and earned the respect and trust of peers who I overheard remark: “We don’t know how she does it, but she puts stuff on the website, and the homes sell.”

The position I held there re-opened twice after I left for other opportunities. The second time it re-emerged was right after my agency expanded. We successfully lobbied to serve as SBH’s outsourced marketing and sales management team.

Within the first month I had to rebuild the Soundbuilt Homes website in WordPress on an emergency basis due to shortcomings of their previous provider. We have continued to manage the website as well as providing overall sales and marketing management, including oversight of more than a dozen listing / site agents.

Initially I took the lead on this account while I trained one of my business partners in how to manage sales and marketing for this client. Once he was up to speed, I stepped away from day to day management but continued to work on the website, design logos for new home communities, and other tasks as needed.

My work included:

  • complete website redesign in WordPress
  • lead generation
  • email marketing, email automation, drip campaigns (ZOHO)
  • social media
  • SEO copywriting
  • logo and graphic design
  • brochures and sale sheets
  • keyword research
  • analytics and reporting
  • competitive analysis
  • new home community marketing, branding, home features and finishes, etc.
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portfolio - db squared

DB Squared

Marketing Director, DB Squared, Inc., 2013-2017

portfolio - db squared
When I was hired by DB Squared, Inc. in 2013 as their first ever marketing “person,” their website had never produced a single lead even though it was 5 years old.

I re-wrote the existing web content for SEO over my first two months there, and within 2 months the website began producing SQL that converted (my boss was thrilled!)

When I started in 2013, the company was spending over $5,000 on AdWords. You can see that it produced 10,000 site visitors; however, not one of these visits produced a qualified lead! By 2015, we reduced SEM spend to about $1,000 per month, mainly for remarketing purposes, and relied on organic search traffic for lead generation.

Each year I prepped a report for the board which demonstrated the success of our content marketing approach. The chart below, from year-ending 2015, clearly demonstrates the gains made in organic search traffic.

db squared results

I served as marketing director from 2013 – 2017, during which time their main book of business increased nearly 60%. The company became attractive as an acquisition and was sold to a competitor in 2017.

My work included:

  • complete website redesign (2x), one in Kentico and the second as migration to WordPress
  • lead generation
  • email marketing, email automation, drip campaigns
  • social media
  • SEM | Google AdWords
  • SEO copywriting
  • graphic design
  • keyword research
  • analytics and reporting
  • competitive analysis
  • brochures and sale sheets
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portfolio - The Marketing Desks

The Marketing Desks

President, The Marketing Desks – 2016 – now

portfolio - The Marketing DesksAfter working as a sometimes part-time and sometimes full-time freelancer from 2007 – 2016, I was thrilled when my son and daughter-in-law asked to form a partnership.

We established The Marketing Desks in 2016, adding their business videography and photography as well as general marketing and sales skills to the offerings.

I continue to specialize in general marketing and branding as a consultant, and work largely on website design / redesign, graphic design, SEO copywriting, email and social media marketing, and other digital marketing projects.

My work includes:

  • client account management
  • strategic planning and hands-on implementation
  • WordPress and Squarespace web design
  • lead generation
  • email marketing, email automation, drip campaigns
  • social media
  • keyword research
  • analytics and reporting
  • competitive analysis
  • graphic design (print and digital)
  • self-publishing books and calendars on Amazon and Kindle
  • a prolific amount of SEO copywriting – and generally
  • geeking out on content marketing

I have also continued to publish small business marketing calendars, mainly for the professional beauty industry. Titles have included:

2015 – Marketing Ideas Your Mom Would Hate
2014 – From Beginning to End
2013 – 12 Ways to Cheat at Marketing
2012 – Little White Marketing Lies

salon and spa marketing calendars
2021 – Salon Marketing Calendar
2019 – Salon Marketing Calendar
2018 – Salon Marketing Calendar
2016 – Clients Rule (Salon Marketing Calendar)
2015 – Making the Cut (Salon Marketing Calendar)
2014 – By the Numbers (Salon Marketing Calendar)
2013 – The Art of Attraction (Salon Marketing Calendar)
2012 – 12 Months of Marketing for Salon and Spa
2012 – The One to Watch (Independent Beauty Pros)
2011 – 12 Months of Marketing for Salon and Spa
2009 – Salon and Spa Marketing Calendar

marketing calendars / other
2015 Real Estate Marketing Calendar: Own It
2013 Marketing Calendar for Dental Practices: Word of Mouth
2013 Marketing Calendar for Restaurants: Marketing Bites

books
365 Days of Marketing (Book)
Little White Marketing Lies (Book)
Make Over Your Marketing (for Salon and Spa) (Book)
12 Months of Marketing for Salon and Spa (Book)

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