MRK Beauty

Fractional CMO, MRK Beauty – 2020 – now

MRK Beauty is a B2B distribution company in the professional beauty industry. They have exclusive rights to distribution for several global brands, including z.one concept (milk_shake hair and NO INHIBITION), Biotop, Oligo Professionnel, ReDavid, and more. They sell products to licensed beauty professionals in Washington, Oregon, Idaho, and Montana.

They initially contacted me as a result of a referral from NW Stylist Magazines, a publication for which I have written in the past on salon marketing topics (example article). Though they were looking for help with social media, as we discussed their digital marketing needs we found that they really needed a fractional CMO who could take on their digital marketing and provide occasional graphic design support as well.

I redesigned and built a new website for MRK Beauty in about 6 weeks, drawing on my previous experience in two roles as marketing director and as fractional CMO for two other beauty distribution companies.

My work included:

• complete website design in WordPress
• logo update and graphic design
• lead generation
• keyword research
• analytics and reporting
• competitive analysis
• social media
• SEO copywriting